Senior Executive Management

First Chief Commercialization Officer  in Federal Executive Branch (2007-2011)

Senior Counselor to the Under Secretary for Science & Technology (2011)

Senior Counselor at the US Department of Homeland Security for the Director of Research and Development Partnerships Group (2010-2011)

Director of Public-Private Partnerships Office (2010-2011)
US Department of Homeland Security (Washington, D.C.)(2007-2011)

Even though this five year appointment commenced in September 2007, significant results for the benefit of the US Department of Homeland Security and taxpayers were achieved through partnering with the Private Sector in their offering of more than $3.6 billion thus far in R&D to develop, at their cost, products and services for the DHS, First Responder and Critical Infrastructure and Key Resource (CI/KR) markets.  The success of developed federal programs like SECURE, FutureTECH and a detailed commercialization process through the establishment of the Commercialization Office in DHS has received substantial press and represents a new paradigm in Private-Public partnerships evidenced by 60-70 invitations per week to speak at both business and technical events. In addition, it has been conservatively estimated that the Requirements Development Initiative will save over $2.5 Billion in DHS resources; the Commercialization process will save over $10 Billion annually at DHS at full implementation; and the S&T Private Sector Outreach program will save over $350 Million in S&T budget and opportunity costs. Interacted regularly at the C-level with literally thousands of small, medium and large private and public corporations throughout the world. The success of these endeavors has culminated in our ability to not only interact with and throughout  the highest levels of DHS, but also at the highest levels throughout other government agencies to share the programs and processes we’ve established for replication in other Federal government arenas. Developed twelve widely published books, detailed tutorials, articles and other training materials for dissemination not only throughout DHS, but other government agencies focused on developing detailed requirements.

In 2010, while continuing to serve as Chief Commercialization Officer, Cellucci was appointed the Director of the Office of Public-Private Partnerships which oversees the Long Range Broad Agency Announcement (LRBAA) procurement process, Office of SAFETY Act Implementation (OSAI), Small Business Innovation Research (SBIR) Office as well as the Commercialization Office. In addition, he was named the Director of Research and Development (R&D) Partnerships Group responsible to leverage the billions of dollars in assets and the expertise of more than 1,300 team members through the group’s investments in national labs, universities, international partners, the private sector and government interagency partners to develop technologies and products for the Homeland Security Enterprise (HSE).Within the first year of serving as Director, increased the number of SAFETY Act approvals by 33% as well as the number of direct and indirect partners with whom RDP collaborates by 2,282% (over 30,000 contacts). Worked closely with DHS’s Deputy Secretary on extension of our efforts across DHS and with the Office of the Secretary. Briefs and works with the DHS Secretary, Deputy Secretary and Operating Component Leaders of the Department on a regular basis as well as the U.S. Cabinet, President’s Office of Science and Technology Policy (OSTP), Chief Technology Officer, Chief Performance Officer and many other members of the White House.

Chairman & CEO
Cellucci Associates, Inc. (Cambridge, MA, Dallas, TX and Washington D.C.)
1999 – Present
Founded highly successful high-tech marketing firm that focuses on developing business and marketing plans for global high technology firms.

President and Chief Operating Officer
Zyvex Corporation (Richardson, TX)
2003 – 2006
Led effort to transition the company from technology-push to market-driven firm focused on high volume nanotechnology applications. Completed Strategic Marketing Plan, Strategic Business Plan, New Product Development Process in less than three months. Recognized as pioneer in commercializing nanotechnology by providing real-world products for real-world applications today. Grew sales from less than $150K in 2001 to over $10 million in 2005. In first quarter 2006, obtained a 45% increase in sales over same period in 2005 with a 68% increase in cash flow.

Chief Marketing Officer and Vice President, Products
Zyvex Corporation (Richardson, TX)
July – December 2002

President & CEO
Etec, Inc. (Peabody, MA)
2000 – 2002
Was asked by this Cellucci Associates, Inc. client to take on a leadership role. Established Etec, Inc. as the leader in MEMS/MOEMS test and measurement. Substantially increased orders and shipments by more than 50% from 2000 to 2001. Grew sales revenue by more than 100% from 2001 to 2002.

Executive VP & General Manager
Integrated Dynamics Engineering (Boston, MA and Frankfurt, Germany)
1996 – 1999
Was responsible for P&L of this high-tech company which designs and manufactures active vibration control, acoustic isolation, electromagnetic interference compensation, motion control, robotics, and wafer handling systems. Developed worldwide strategic plan, built strong executive management team and grew worldwide business from $10M to $21M+ in 1998 to over $30M+ in 1999. Extensive experience working with investment bankers, management consultants and strategic alliance/acquisition partners.

Teaching

Professor of Physics and Laser/Electro-Optic Technology
Camden County College (Blackwood, NJ)
1988 – 1990
Taught advanced laser physics and applications lecture and laboratory to upper level students in Laser/Fiber Optic Programs.

Lecturer, Department of Chemistry
Princeton University (Princeton, NJ)
1989 – 1991
Lectured in both Chemistry and Physics Departments on laser physics, laser spectroscopy, and analytical instrumentation.

Adjunct Faculty, Department of Chemistry
University of Pennsylvania (Philadelphia, PA)
1982 – 1984
Only graduate student elevated to rank of Instructor. Taught Physical Chemistry laboratory to juniors and seniors in the College of Arts and Sciences. Lectured and instructed qualified seniors in basic laser theory and applications (frequency and time domain) in Advanced Physical Chemistry laboratory courses.

Adjunct Faculty, Department of Chemistry
Fordham University (Bronx, NY)
1978 – 1980
Lectured in both Chemistry and Chemistry Laboratory

Industrial

Associate Research Chemist
Analytical Department
Shell Development Company (Houston, TX)
1984 – 1987
Was responsible for solving both routine and advanced analytical problems from all areas of Shell’s research and development – Polymers, Detergents, Catalysis, Elastomers, Fuels and Lubricants, Chemicals, Exploration and Production, and Toxicology. Routine techniques included Fourier Transform Infrared (macro and micro) and Raman spectroscopy (macro and micro), UV-VIS absorption and Fluorescence spectroscopy.

Executive Management

Senior Director, Vibration Control Business
Newport Corporation (Irvine, CA)
1995 – 1996
Responsible for worldwide P&L of Vibration Control Business with over $20 million in sales. Developed and successfully implemented plan for Newport’s market leadership position in market niches through major strategic alliances and new product development. Grew business by over 30% in 1995 and over 40% in 1996. Reduced manufacturing overhead by approximately 41% through new manufacturing process development and improved planning methods. Also, worked directly with President and CEO on long-range strategic plans for the entire firm.

Senior Director, Scientific and Laboratory Products
Newport Corporation (Irvine, CA)
1993 – 1995
Managed Newport’s largest business with P&L responsibility of approximately $45 million in sales. Coordinated all marketing and business development activities worldwide for the Vibration Control, Optics, Photonics, and Component businesses. Increased sales in a declining R&D market and increased operating income by over 34%, enabling the funding of the corporation’s expansion into industrial niche markets, such as fiber alignment for the Telecommunications industry. Led effort that produced Newport’s first worldwide catalog with over 300 new product introductions. Active member in the company’s Quality Control Council which resulted in the firm’s ISO 9002 certification.

Invited Talks (Some Examples)

• Commencement Keynote Address - Rutgers University School of Business - Camden - Camden, New Jersey, May, 2011
• Asia-Pacific Homeland Security Summit - Honolulu, Hawaii, 2010
• Homeland Security Investor Forum, Washington, D.C., 2010
• Temple University - Fox School of Business Mayors’ Technology Summit, 2010
• IEEE International Conference on Technologies for Homeland Security, Boston, Massachusetts, 2010
• Wisconsin Procurement Institute - Wisconsin in Washington, Washington, D.C., 2010
• Smart Security 2010 - Towards Seamless Interoperability and Trust, United Kingdom, 2010
• New Mexico State University - National Security Technology Conference, 2010
• Rutgers Business School - Guest Lecture, Camden, New Jersey, 2010
• United Kingdom Trade and Investment - Home Office Scientific Development Branch Security Exhibit, 2010
• Michigan Security Network - Northern Border Conference, Detroit, Michigan, 2010
• Second Annual National Security Technology Incubator Conference, Albuquerque, New Mexico, 2010
• University of Texas at Austin - Masters of Science in Technology Commercialization, Guest Lecture, 2010
• University of Texas at Austin - Texas Wireless Summit, Austin, Texas, 2010
• MANCEF - Commercialization of Micro-Nano Systems Conference, Albuquerque, New Mexico, 2010
• Massachusetts Institute of Technology, Lincoln Labs -  Guest Lecture, 2010
• Stanford University - Aspen Institute Roundtable “How the Venture Capital Community Can Help to Secure the Homeland”, 2009-10
• Homeland Security Finance Forum, Washington, D.C., 2010
• United Kingdom Defense Academy, 2010
• Charleston Defense Contractors Association - 2009 C5ISR Conference, Charleston, South Carolina, 2010
• American Bar Institute - Homeland Security Law Institute Conference, Washington, D.C.,  2009
• NDIA - Homeland Security Symposium, Washington, D.C., 2009
• Hong Kong University of Science and Technology - Guest Lecture, 2009
• American Chamber of Commerce - Hong Kong, 2009
• Western Kentucky University - Think Tank Institute, 2009
• Security 500 Conference, New York City, 2009
• Euro-Atlantic Stakeholders’ Conference, Stockholm, Sweden, 2009
• Maritime Security Conference, Long Beach, California, 2008
• Global Border Security Conference, Austin, Texas, 2008

Marketing and Sales

Director of Worldwide Market Development, Vibration Control and Bio-Instruments Products and Western Regional Sales Manager
Newport Corporation (Fountain Valley, CA)
1993
Was responsible for overseeing all marketing and engineering management functions for both the Vibration Control and Bio-Instruments product lines (approximately $18 million in sales). In addition, managed all regional sales managers, dealers, and representatives for all product lines (approximately $22 million in sales) at the special request of the CEO.

Director of Worldwide Market Development, Vibration Control Products
Newport Corporation (Fountain Valley, CA)
1991 – 1993
Was responsible for providing strategic direction and marketing plans to put Newport’s vibration control division (regarded as the “crown jewel” of the corporation) back on a growth path. Introduced over eighteen new products and capabilities to the marketplace within a year. Also, introduced a completely new vibration control performance theorem and set of specifications now adopted by the entire industry as the standard by which to measure vibration control performance.

Manager, Eastern Regional Office
Newport Corporation (Fountain Valley, CA)
1989 – 1990
Was responsible for technical sales and marketing functions for the East Coast territory composed of 15 states. Was heavily involved in negotiating several million dollar blanket orders, as well as, assessing market demand and assisted in generating company-wide strategic marketing plans for various business segments. Involved in the establishment of Just-in-Time contracts for many customers (e.g. Bell Labs) and novel product differentiation selling strategies.

Senior Sales Engineer
Laser Products Division
Coherent, Inc. (Philadelphia, PA)
1987 – 1989
Responsible for total sales (Scientific and OEM) for the states of New Jersey, Pennsylvania and Ohio. Managed over 10 million dollars of laser/electro-optic equipment for several companies and institutions such as AT&T, Bell Communications, Research, Exxon, NASA and Princeton University. Was invited to present at many technical seminars at institutions such as Harvard University and Yale University on the use of lasers to solve problems and enhance productivity. Also, recruited personnel for field sales/service and management positions.

Graduate Research

Matrix-isolation Spectroscopy
1980 – 1984
Extensive experimental and theoretical use of this technique was used to study the effects of host-guest interactions in solids by means of laser-induced fluorescence, Raman, FTIR, UV-VIS absorption, and pulsed laser experiments.